We help beauty brands scale up and go global
“We are not here to be average, we are here to be awesome”
PETER PLAISANCE, CEO & FOUNDER
EXPERIENCE AND NETWORK YOU CAN COUNT ON
GP-360 was created to provide personalized advisory connecting brands to the right business partners, and syncing global distributors to some of the most unique brands on the market.
In addition, we specialize in working in a holistic approach in all areas of the business to ensure the partnerships are set up for success whether it be Marketing Strategies, Sales Operations, Go To Market, Distribution or Commercial execution. That is our 360 approach.
We have experience in over 40 countries worldwide and have partnered with and represented some of the top brands globally in North America, Asia, Europe, Latin America and the UAE.
Our expertise is aligning you with the right distributors and also the right brands to ensure success in all channels, including retail, salon professional, mass and ecommerce.
Personally, Peter has over 25 years of experience working with some of the biggest brands like L’Oreal to the some of the most innovative small niche brands and has created bespoke relationships with the some of the biggest retailers like Sephora to the best in class distributors on all four continents. Peter has a unique way of building strong relationships and also crafting the right strategies and plans to improve overall performance and capability, whether it be with management teams or operations.
We have a passion for the industry and bring that to every business relationship we work with.
How We Work
WE CONNECT THE BEST DISTRIBUTORS AND RETAILERS FROM AROUND THE WORLD TO THE MOST UNIQUE AND INNOVATIVE BRANDS ON THE MARKET
We not only connect brands to distributors and vice versa, we help develop and create the right partnership to support the best strategies and business practices. We believe that success is most importantly about having the right people in the right places, then it’s all about having the right plans in place.
We go the extra mile to ensure that we support long term goals for the brands we represent, making sure we are aligned with their vision and overall strategy. We also align with each distributor to understand market nuances, trends and consumer buying habits so that we can create a brand and sales strategy that is manageable and built to scale up profitably.
Peter brings to the table the expertise to work with all departments and partners enabling better and more efficient capabilities for brand teams and also distributor partners. Our goal is to build an environment where everyone wins.
We work with your teams to get closer to the brand and closer to the individual markets so that we have a seamless process of brand strategy to distribution sales growth.
We have skin in the game and always strive to grow in every piece of the business.
GP 360 Game Plans to Drive Business
“I found Peter to be one of the best executives in the Professional Beauty Care Industry. Strong tactical actions along with solid strategic planning. I have never worked with a person that was able to guide us in the right direction to grow our brand. Peter brought to life the plans and execution for education, sales and marketing and this has resulted in big success.”
“What stands out about Peter, is his intelligence and sincere character. His sincerity for building a great market and partnership was very visible, which made my team feel comfortable exchanging any tough topics. In a difficult Japanese market where many international brands often struggle to enter and survive, he showed me is deep understanding of our unique culture and trends, leading both of us to have win-win results with his efficient strategies and flexible thinking.”
“Peter has been crucial to help us grow in our business across all touch points (commercial, education and marketing). His high touch approach and ability to envision the strategy together with his expertise in international business has made him an invaluable partner for the development of our business. Peter has unique class and brings collaborates with high level of diplomacy.”
“We were lucky to work with Peter who has global brand leadership, cultural knowledge and consumer insights into the Korean market. He always suggested best practices and shared a global brand planning process that helped our team visualize what could be possible. He has extensive experience not just with the business but with enabling collaboration with our team.”
“Peter’s commercial, leadership, international experience and pragmatism have been highly appreciated for the executive team in the Philippines. Through market turmoil and economic difficulties, he was persistent and generous with his time and energy, always going above and beyond. Especially as it relates to building our management leadership skills. Peter enabled our team to achieve our results through excellence in execution, clear and simple.”
“It was a real pleasure to have had the opportunity to work with Peter, he is truly an expert in the beauty industry, few people have the experience of being able to manage marketing, commercial and educational strategies together with the idea of strengthening and profiting a business. It was really enriching to have had the opportunity that an expert with a human touch could help us in the development of our business. A great example of what we did together was the exclusive launch with Living Proof of the Palacio de Hierro salons, which is one of the most luxurious and important department stores in Latin America.”
“Peter is fearless. He is passionate, energetic, efficient, professional, organized and a fantastic team leader. He is one of the best professionals that I have ever met in my career. Peter brings results quickly and always comes up with smart strategies with the right tactics based on his in-depth knowledge and experience in the global beauty market. He excels at building meaningful relationships with his business network, including international distributors/ brands from all continents, understanding the various cultures and different ways of working.”
“Peter has deep industry and international market expertise. He brings best in class relationships not only with global markets but also in our executive team in the US. He understands how synergy needs to work and finds ways of collaboration that bring results. He has the ability to be scrappy and nimble with loose strategies and also entrepreneurial with the right branding activities. Peter understands and helps the team thrive under better leadership overall. Peter also brings extremely strong execution skills to the team and can wear the corporate hat as well as the entrepreneurial hat, finding ways for our teams to get things done more effectively with all the unique nuances of all the international market needs.”