About
EXPERIENCE YOU CAN COUNT ON
GP-360 is lead by international industry leader Peter Plaisance. With over 20 years of experience Peter has managed and driven business in more than 28 markets globally including Europe, Latin America and Asia. He has maintained significant growth in existing markets by determining the proper omni-channel strategy in retail, salon & dotcom, then ensuring the right execution plans are in place. The decision to grow internationally is a big one and it’s crucial to understand all the dynamics of market trends, consumer culture, regulatory and compliance differences. Equally important to know “where” to go and “who” to align your distribution with. Strategic decisions on distribution and countries can make the difference between out of the gate success or two years of wasted investment. GP-360 is in the forefront of growing and scaling your business.
SPECIALIZING IN THE BEAUTY, WELLNESS AND COSMETIC SPACE
How We Work
OUR PROCESS
- Identifying true brand purpose and vision
- Understanding “where” and “how” the company wants to grow
- Aligning on team dynamics and people/ systems capability to craft a development plan
- Designing a holistic “way to work” to attain the best outcomes and most creative ideas
- Developing the right tools to implement a go-to-market plan- marketing, commercial, education/ technical & digital media
- What to do first…identify how to drive brand awareness
- Where to go…what markets make the most sense, what are the global hurdles and how to go into the right international markets
- Building the right processes and leadership to execute a plan
- What does success look like? How to track and evaluate how you are doing so we can be nimble and change oriented while always learning
360° Game Plans
360° Game Plan | All Areas Of The Business Work Together
- 360° Mindset
- Vision, Purpose & Identity
- 3 Year Strategy
- Operational Capability
- People Development
- Go-To Market Plans
- International Goals/Footprint
- Commercial Execution
360° Game Plan | International Synergy
- Identify Where You Want To Go
- Learning & Understanding The Markets
- Making The Right Introductions
- Crafting the Go-To Market Plan
- Designing Actual Launch Plan
- Go Live! Camera, Lights and Action
- Tracking & Understanding the Process
Professional Endorsements
“I found Peter to be one of the best executives in the Professional Beauty Care Industry. Strong tactical actions along with solid strategic planning. I have never worked with a person that was able to guide us in the right direction to grow our brand. Peter brought to life the plans and execution for education, sales and marketing and this has resulted in big success.”
“What stands out about Peter, is his intelligence and sincere character. His sincerity for building a great market and partnership was very visible, which made my team feel comfortable exchanging any tough topics. In a difficult Japanese market where many international brands often struggle to enter and survive, he showed me is deep understanding of our unique culture and trends, leading both of us to have win-win results with his efficient strategies and flexible thinking.”
“Peter has been crucial to help us grow in our business across all touch points (commercial, education and marketing). His high touch approach and ability to envision the strategy together with his expertise in international business has made him an invaluable partner for the development of our business. Peter has unique class and brings collaborates with high level of diplomacy.”
“We were lucky to work with Peter who has global brand leadership, cultural knowledge and consumer insights into the Korean market. He always suggested best practices and shared a global brand planning process that helped our team visualize what could be possible. He has extensive experience not just with the business but with enabling collaboration with our team.”
“Peter’s commercial, leadership, international experience and pragmatism have been highly appreciated for the executive team in the Philippines. Through market turmoil and economic difficulties, he was persistent and generous with his time and energy, always going above and beyond. Especially as it relates to building our management leadership skills. Peter enabled our team to achieve our results through excellence in execution, clear and simple.”
“It was a real pleasure to have had the opportunity to work with Peter, he is truly an expert in the beauty industry, few people have the experience of being able to manage marketing, commercial and educational strategies together with the idea of strengthening and profiting a business. It was really enriching to have had the opportunity that an expert with a human touch could help us in the development of our business. A great example of what we did together was the exclusive launch with Living Proof of the Palacio de Hierro salons, which is one of the most luxurious and important department stores in Latin America.”
“Peter is fearless. He is passionate, energetic, efficient, professional, organized and a fantastic team leader. He is one of the best professionals that I have ever met in my career. Peter brings results quickly and always comes up with smart strategies with the right tactics based on his in-depth knowledge and experience in the global beauty market. He excels at building meaningful relationships with his business network, including international distributors/ brands from all continents, understanding the various cultures and different ways of working.”
“Peter has deep industry and international market expertise. He brings best in class relationships not only with global markets but also in our executive team in the US. He understands how synergy needs to work and finds ways of collaboration that bring results. He has the ability to be scrappy and nimble with loose strategies and also entrepreneurial with the right branding activities. Peter understands and helps the team thrive under better leadership overall. Peter also brings extremely strong execution skills to the team and can wear the corporate hat as well as the entrepreneurial hat, finding ways for our teams to get things done more effectively with all the unique nuances of all the international market needs.”